The Entrepreneur's Guide to Marketing (An Overview)

Marketing is the process of planning and executing a conception with the goal of generating interest in a product or service to ultimately drive sales. It is one of the most vital elements of business practice and should be carefully considered and executed.

Within this book I intend to give you an in depth overview of Marketing as a whole and valuable insights into this extremely useful business tool.

Covering a range of various topics including:

• The Marketing Process and Marketing Mix
• Digital and Promotional Marketing
• Cross-Cultural Communication
• Role of Sustainability in Marketing
• And many more topics

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